Capturing DEMAND during a CRITICAL Booking window
Industry
Client
Services
Year
The Work
​Grand Royal Swiss Hotel needed to fill bookings for a Valentine's period within a short lead time, reaching couples in Kisumu and western Kenya at the right moment of intent.
The Challenge
The problem was not awareness of the hotel. It was that couples in the region had multiple options and no particular reason to choose Grand Royal Swiss at the moment they were ready to book.
Our Diagnosis
Most seasonal hospitality campaigns fail because they treat Valentine's as a content moment rather than a commercial operation. The strategy needed to be structured as a lead-generation funnel, with a clear offer, a specific audience, and frictionless booking intent as the measurable output.
The Strategy
Two critical decisions drove the strategy. First: audience targeting would be built around relationship status and lifestyle signals layered with location targeting for Kisumu and the surrounding western Kenya market, not a broad national audience. Second: the creative would lead with the experience and the ambiance of Grand Royal Swiss, not the room specification or the price.
The Outcome
• 2,050% revenue generated from campaign spend
• Increased booking enquiries from high-intent couples
• More confirmed reservations within a 14-day campaign window
• Improved visibility during a highly competitive seasonal period
